This idea comes in at #1 for the worst idea we’ve ever come up with. At the time the idea seemed genius. We would make a coaster that covers the top of a glass, and then sell it with logo-printed pint glasses! We put in an embarrassing amount of time prototyping these, deciding which type of wood to use, how thick to go with the wood, etc. Originally we wanted to use exotic wood, but we finally decided on the stained pine you see in the pictures.
We launched them on our social media and watched all the negative comments roll in. They weren't coming from internet trolls, they were coming from long time fans, so we knew there was a problem with the product.
The most common comment was, “wouldn’t the cat just knock it over?” So there you go; we were selling people a mess to clean up. Although our cats didn’t actually spill ours, if people thought their cats would then it doesn’t really matter if they would or not. We took the coasters off the site the following day.
